10 Tips to Consider while Promoting your Startup business

10 Tips to Consider while Promoting your Startup business by Helen Cartwright.  Available from <https://www.martechadvisor.com/articles/performance-attribution/10-tips-to-consider-while-promoting-your-startup-business/> [July 31, 2017]

Helen Cartwright provides the tips to promote a Startup Business in the online world. The setting up of a Website to Promoting it, the article covers the guidelines on how to build an online presence for business websites’

The startup scene is filled with entrepreneurs who want to make it, and even try to succeed, but find it difficult to get their businesses flowing. A top reason behind this is business people have no idea on how to do marketing. In fact, most of them use the old methods like banners instead of coming up with creative ways of sharing their vision with the world.

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Tips Toward a Safe and Positive Social Media Experience

Tips Toward a Safe and Positive Social Media Experience by By Stephen Spengler.  Available from < https://thejournal.com/articles/2017/06/01/tips-toward-a-safe-and-positive-social-media-experience.aspx> [06/01/17]

It is inevitable that our children will seek to create social media accounts, interact with people online, share information, and post day to day activities and thoughts for the world to see. The number of apps, sites and games presented to them are too numerous to even list. For parents, understanding the ins and outs of social media and related sites and apps can be a daunting and never-ending task. This article presents some ideas and suggestions to work towards being a more informed digital parent.

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Social Media and Home Protection: 3 Tips to Stay Safe While Sharing

Social Media and Home Protection: 3 Tips to Stay Safe While Sharing by David Cohen.  Available from <http://www.adweek.com/digital/james-jorner-effective-inbound-marketing-guest-post-social-media-and-home-protection/> [May 27, 2017]

Daily social media activities can expose us to another more displeasing world of stalkers, burglars and other nefarious people. To stay safe, we’ll need to be more vigilant about what we share and how we share it.

From ideas, thoughts, inspirational messages and photos, right to the short pieces that we caption “#NoteToSelf,” we like to share everything on social media. And it’s funny because the more we seem to be sharing on social media, the less we seem to do so in real life.

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Here’s How to Maximize Ecommerce Sales Through Facebook in 2017

Here's How to Maximize Ecommerce Sales Through Facebook in 2017 by Casey Armstrong.  Available from <http://www.cmswire.com/digital-marketing/heres-how-to-maximize-ecommerce-sales-through-facebook-in-2017/> [Feb 03, 2017]

In the mid-2000s, I decided to travel the world while figuring out the next evolution in my professional life. Fresh off a 30-hour trip of planes, boats and tuk-tuks, I found myself at my first internet cafe on an island in Thailand. I fired up my laptop and while I waited for my Gmail to load, I start looking around.

I was the only person not on Facebook. Continue reading “Here’s How to Maximize Ecommerce Sales Through Facebook in 2017”

Advanced Facebook privacy and security tips

Advanced Facebook privacy and security tips by Matt Hanson, Nate Drake. Available from <http://www.in.techradar.com/how-to/internet/Advanced-Facebook-privacy-and-security-tips/articleshow/55706742.cms> [Nov 30, 2016, 05.25 PM IST] 

Facebook mines your personal data. Huge amounts of it. This is easy to do as people are now spending an average of an hour on day on the site sharing personal photos, having private conversations and playing popular games such as Candy Crush Saga.

However, Facebook contains powerful tools to prevent your data being mined by third parties or from unauthorised people seeing your photos and private messages, however most people do not make use of the built-in privacy tools.

We will show you how to secure your Facebook account as well as some best practices to prevent any breach of your privacy.

When you log in to your Facebook account from a shared or public PC, don’t tick ‘Keep me logged in’.

You’re also asked if you want to save the browser – click ‘Yes’ if you use the PC often, or ‘No’ if not – so you’re alerted if someone uses the PC to log into your account.

Facebook has made a number of recent changes to make its privacy settings easy to access. To view them, click the padlock on the top-right and a drop-down list of the most popular privacy settings is displayed.

You can also click ‘See More Settings’ for more privacy tools.

Go to Settings > Privacy on the desktop version of Facebook or choose “Privacy Shortcuts” from your mobile Facebook app.

Under “Who can see my stuff” you can change the audience for future posts e.g Friends Only. You can also limit the visibility of past posts to make sure only your confirmed friends can see them.

Under “Who can look me up?” change the settings for your e-mail and address and phone number to “Friends” to make sure only people you know can find your Facebook account by searching your e-mail address or phone number.

Finally choose “No” for the search engines option.

Now it’s time to check how much information you’re sharing – and with whom. Click the down arrow next to ‘Who can see my stuff ?’ and where it says ‘What do other people see on my Timeline?’ click ‘View As’.

Initially you’ll see what your profile looks like to people you don’t know. Scroll through your timeline and hide life events/photos if necessary by clicking on the edit tab at the top right.

By default information like your friends list is publicly available. On the desktop version of your website, go to your profile and click the edit tab at the top right to change privacy settings.

Change your friends list visibility to “Only Me” or “Friends only”. Do the same for other information like books, movies and so on.

Following on from the previous step, click “Edit” next to the “Who can add things to my Timeline?” to review what friends post on your timeline before it appears.

In the “Who can see things on my Timeline?” section you can control who sees posts you’ve been tagged in on your timeline. By default this is “Friends of Friends” but you can change this to “Friends Only”.

Finally in “How can I manage tags people add and tagging suggestions?” change the first setting to “On” to approve tags made by others to posts on your own timeline.

You don’t want strangers seeing all of your information. From the privacy menu, expand ‘Who can contact me?’ then under ‘Who can send me friend requests?’ you can choose only ‘Friends of Friends’ – people your friends know – to be able to send you a friend request.

From the privacy menu click ‘More Settings’, and next to where it says ‘Who can look you up using the email address you provided’ and ‘Who can look you up using the phone number you provided’ click ‘Edit’ and select ‘Friends’ or ‘Friends of Friends’ for both.

These settings won’t do much if people can type your name into Google and find your profile. From the same screen in step 7, where it says ‘Do you want other search engines to link to your Timeline’, click ‘Edit’ and uncheck ‘Let other search engines link to your Timeline’.

Facebook allows you to block other users as well as messages. People who are blocked cannot interact with you in any way, they will not see your timeline, cannot invite you to events, or message you.

Be warned this will not block them interacting with you if you both have the same game installed e.g Farmville.

The easiest way to block someone is to visit their profile, click the … button and choose “Block”. You can review who you have blocked and unblock them if you want by going to Settings > Blocking. If you unblock someone you cannot re-block them for 48 hours.

When on Facebook, look at the address bar of your web browser. If it says ‘https://’ you’re secure, but if it says ‘http://’, go to the ‘More Settings’ screen, click ‘Security’ on the left and next to ‘Secure browsing’ click ‘Edit’, then check the box to enable secure browsing.

Go to Account Settings > Security on either the mobile or desktop version of Facebook. Click “Login Alerts” and tick to choose whether to receive a Facebook notification or e-mail to your registered address. You will now receive an alert whenever someone logs into your account from a new location.

You can increase your security even further by also enabling “Login Approvals”. All first time logins from new locations or devices will now need to be confirmed with a code from your mobile version of Facebook or via SMS. Click “Code Generator” from within the mobile app for new codes.

You can get Facebook to send a login approval to your phone. When you approve it, you can use Facebook.

This can help prevent people using your Facebook account. Enable this by clicking ‘Edit’ next to ‘Use your phone as an extra layer of security’ in the Settings page.

If you’re worried you’re logged in somewhere you don’t want to be, such as a public PC, or are concerned someone else is logging in as you, click ‘Edit’ next to ‘Where you’re logged in’.

You’ll see where you’re logged in, and you can remotely log out by clicking ‘End activity’.

Lots of websites and apps let you sign up using your Facebook account. This often means the makers of these apps have access to your friends’ details, your details and can post things on Facebook as you, unless you don’t let them.

Always check what access they want.

If you play games like Farmville or Candy Crush Saga on the desktop version of Facebook, choose Settings > Apps.

Click the edit button next to each app to see what information you provide. Uncheck the blue tick next to each piece of information to remove it e.g your e-mail address.

Try to avoid adding friends on Facebook just for the sake of playing games with them. Although it’s technically a breach of Facebook Terms and Conditions, some users have a separate account just for playing games, so no personal information is shared with their real account.

There’s a number of scams on Facebook. A popular one presents itself as a shocking video that one of your friends has posted about.

Clicking the video allows the makers to post the ‘video’ on your behalf without your permission, compromising your account’s security.

If your account is ever hacked and the password changed, you can regain access by setting up 3-5 trusted contacts. These are people on your Facebook friends list who will each receive a security code. You can enter these codes to regain access to your account.

To set up Trusted Contacts on Facebook mobile go to Privacy Shortcuts > More Settings > Security < Trusted Contacts. On the desktop version choose Settings > Security > Your Trusted Contacts > Edit > Choose Trusted Contacts.

Enter the names of your trusted friends. They will receive a notification stating that you have added them as a Trusted Contact.

You may want to share some content with Facebook friends and not with others e.g your colleagues. To change what individual friends can see click the “Friends” icon on Facebook Mobile, or the “Friends” icon on the “Friends” tab on Facebook desktop, then “Add to Another List”.

Acquaintances by default can see everything you post but moving forward you can change the visibility for individual posts to “Friends except Acquaintances.” The “Restricted” setting is also extremely useful. Anyone in our “Restricted” list will remain Facebook friends with you but will only see posts you choose to make public.

Choose “New List” for specific groups e.g your swim team.

By default new posts on Facebook Mobile, your current location will be displayed. Disable this by clicking Privacy Shortcuts > More Settings > Location > Turn off Location Settings.

Mobile devices can usually also disable Location Services for the Facebook app from within the device settings, check with your manufacturer for more information.

If you don’t want anyone to know where you are including Facebook, consider using Facebook’s anonymous address. To use this you will need a tor-enabled browser.

Android users can use OrFox while desktop users can use the Tor Browser Bundle.

Now you’ve followed these steps, you can breathe a sigh of relief – your Facebook account is as secure as possible.

Make sure you pay attention to any notices telling you someone has logged in to your account – if you don’t recognise the device, change your password!

Advanced Facebook privacy and security tips by Matt Hanson, Nate Drake. Available from <http://www.in.techradar.com/how-to/internet/Advanced-Facebook-privacy-and-security-tips/articleshow/55706742.cms> [Nov 30, 2016, 05.25 PM IST]