6 Essential Tips To Turbocharge Your Content Marketing In 2018

6 Essential Tips To Turbocharge Your Content Marketing In 2018 BY Paul Gordon ·  28/12/2017.  Available from <https://www.businesscomputingworld.co.uk/6-essential-tips-to-turbocharge-your-content-marketing-in-2018/> Photo:  Article Source

Content marketing is a fast-paced industry with trends and changes often dictated by outside forces. Let’s say Google decides to change their algorithm and suddenly, certain types of content rank higher than others. So content marketers need to adapt to this and focus their attention on what will now work. While there are dramatic shifts on the horizon, it is important to know both what the trends are for the coming year and what tools can help you manage them – without neglecting your evergreen stuff.

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The Secret to Successful Content-Marketing In 2018 Is Having a Strategy, So Get One

The Secret to Successful Content-Marketing In 2018 Is Having a Strategy, So Get One by Victor G. Snyder.  Available from <https://www.entrepreneur.com/article/305314> [December 7, 2017] Photo: eclipse_images | Getty Images 

With only a few weeks remaining before we bid 2017 goodbye, now is the time to finalize marketing strategies for the coming year. It’s time to identify which parts of your old strategy worked and which ones you’ll need to throw out. Also, are there any new techniques to replace them with?

According to a report by Content Marketing Institute, 83 percent of marketers consider a content strategy very effective in increasing revenue. This is a significant increase from the 74 percent who placed confidence in the strategy the previous year. But even as more marketers understand the need to have a documented strategy, only a paltry 31 percent have documented theirs.

For increased web traffic, a growth in leads, more loyal customers and that spike in revenue in 2018, a closer look at your content strategy is necessary. Set some time aside to analyze what has worked, and identify opportunities hidden within trends.

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Content Writing Tips: 5 Ways to Become a Better Researcher

Content Writing Tips: 5 Ways to Become a Better Researcher by Kristen Dunleavy.  Available from <http://www.business2community.com/content-marketing/content-writing-tips-5-ways-become-better-researcher-01876702#EAYGA4zfxvvhuuUk.97> [July 10, 2017]

It’s a given that solid research skills are critical to successful content development. With that in mind, we did some research to learn how to do it better. Here’s what we found out:

1. Always be researching – In the film Glengarry Glen Ross, Alec Baldwin, as a real-estate sales manager, advises his crew to “always be closing.” Content developers should heed similar advice when it comes to research.

“In order to keep your queue filled with great content ideas, you need to stay in research mode at all times,” writes QuickSprout. “Research shouldn’t be reserved for planning or writing sessions only. The quality of your content will increase substantially if you do it on an ongoing basis, as ideas pop into your head.”

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How To Increase Leads Through Content Marketing

How To Increase Leads Through Content Marketing by Swati Bhargava.  Available from <http://trak.in/tags/business/2017/04/28/increase-leads-content-marketing/> [Last updated: April 28, 2017 at 11:42 am]

Most business owners find it difficult to look for groundbreaking ideas when it comes to lead generation. In today’s business environment, ‘Quality & Unique Content’ is in demand more than ever. In my experience, content marketing, if done right, can easily become one of the biggest driving forces for a business.

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10 Small Business Tips for SEO, Content Marketing and More

10 Small Business Tips for SEO, Content Marketing and More by Annie Pilon.  Available from <https://smallbiztrends.com/2016/12/10-small-business-tips-seo-content-marketing.html> [Dec 03, 2016]

When it comes to marketing a small business, there are many different methods you can use. There’s SEO, content marketing, email lists and more. If you want to learn more about marketing your business using some of these methods in 2017, take a look at the tips from members of our small business community below.

Watch These Marketing Trends in 2017
If you want your marketing plan to work in 2017, you need to understand all the latest trends, tools and methods available. In this Midas Media post, Nat Rubyan-Ling shares some marketing trends you should know for 2017. And BizSugar members comment further on the post.

Get Better Insights About Your Audience
If you want to create content that resonates with your audience, then you first need to learn about them. There are some essential tools and methods you can use to get useful insights, as this post by Jenny Knizer on the Content Marketing Institute blog points out.

Find an Interesting and Profitable Niche for Your Online Venture
Whether you’re creating a blog, an ecommerce store, or any other type of online business, you need a niche. Since there are already so many different types of businesses online, you may need to get creative in order to find a niche that is both interesting and profitable. This MyBlogU post by Ann Smarty includes some tips.

Use These Customer Retention Strategies That Work for Small Businesses
Once you’ve executed your marketing plan and gained new customers, you still need to work hard to keep those customers coming back. Luckily, there are some tried and true customer retention strategies that can work for small businesses. You can see some of them in this Plousio post by Evan Tarver.

Learn What to Do After Creating Your Buyer Persona
If you want to market to specific customers, you first need to create a buyer persona so you understant who you’re marketing to. But even that isn’t enough. For more on what to do after you’ve created your buyer persona, check out this Magnificent post by David Reimherr. And then see what BizSugar members are saying about the post here.

Rank for Your Competitors’ Keywords
There are many different schools of thought when it comes to using your competition to gain search traffic. In this post, Neil Patel examines some of the pros and cons of this concept for different types of businesses.

Build a Marketing Budget for 2017
Before you really get started on your marketing efforts for the new year, you need to set some kind of budget so you don’t reach beyond your means. This Search Engine Journal post by Jacob Baadsgaard features some tips you can use to create a marketing budget for 2017.

Use Marketing Velocity to Increase Your Sales and Revenue
Marketing velocity is the speed at which your marketing efforts work to deliver results. So its an important concept for marketers to understand. In this crowdSPRING post, Ross Kimbarovsky details some ways you can use marketing velocity to increase sales and revenue. And the BizSugar community also shares thoughts on the post.

Help Your Ecommerce Store Recover From a Growth Setback
Running an ecommerce business isn’t easy. You’re likely to face setbacks at some point or another. So understanding how to recover from those setbacks is paramount. Shayla Price shares some tips for doing just that in a post on the Kissmetrics blog.

Get the Most Out of Your Holiday Emails
Email marketing can be an especially effective tactic during the holiday season. But in order to get the most out of it, you need to really understand your subscribers and what they’re looking for this holiday season. To see more tips about getting the most out of your holiday emails, check this Marketing Land post by Scott Heimes.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to:  sbtips@gmail.com.

Typing Photo via Shutterstock through article source
10 Small Business Tips for SEO, Content Marketing and More by Annie Pilon. Available from <https://smallbiztrends.com/2016/12/10-small-business-tips-seo-content-marketing.html> [Dec 03, 2016]