Tag: Ecommerce

Email etiquette: Tips for professionalism

Email etiquette: Tips for professionalism by Vickie Hicks, Missouri State University.  Available from <http://www.news-leader.com/story/news/business/2017/09/03/email-etiquette-tips-professionalism/622816001/> [Published 8:00 p.m. CT Sept. 2, 2017]

Email is now a part of our daily lives.  A typical working professional sees an average of 88 emails a day. However, is anyone teaching the do’s and don’ts of email etiquette? Small mistakes can make a big difference in how your message is received. Here are some tips on how to be more professional when sending email.

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Selling Without Borders: How to Grow Your Ecommerce Sales Internationally

Selling Without Borders: How to Grow Your Ecommerce Sales Internationally by Victoria Greene.  Available from <https://esellercafe.com/selling-without-borders-grow-your-ecommerce-sales-internationally/> [August 30, 2017]

As more and more organisations embrace online sales, it has become more of an expectation than a preference that businesses will have some form of ecommerce platform. After all, one of the great advantages of ecommerce is its reach. The existence of your content on the internet means it can be accessed from almost anywhere in the world, giving you the scope to make sales globally.

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20 E-Commerce Conversion Rate Optimisation Guidelines

20 E-Commerce Conversion Rate Optimisation Guidelines by Elena Tahora.  Available from <http://www.businesscomputingworld.co.uk/20-e-commerce-conversion-rate-optimisation-guidelines/> [Aug 24, 2017]. Photo: Article Source

The key to success in the realm of e-commerce lies in converting visitors to your site into paying customers. In fact, achieving this goal is one of the primary focuses of web design and is also one of the hardest aspects to nail down. A good conversion rate is around 2%, meaning that 2% of visitors to a site bought something before they left. Below are 20 top tips for improving your conversion rate for your e-commerce site.

1. Use High-Quality Images

One of the oldest marketing tricks in the book lies in the presentation of your products. Websites offer the distinct advantage of requiring only a digital photograph which can be retouched to make the product look appealing as possible.

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5 E-COMMERCE EMAIL MARKETING TACTICS TO ENTICE ENGAGEMENT

5 E-COMMERCE EMAIL MARKETING TACTICS TO ENTICE ENGAGEMENT by Tracey Jones.  Available from <http://www.browsermedia.co.uk/2017/08/17/5-e-commerce-email-marketing-tactics/>  Photo: flickr.com/Yoel Ben-Avraham

If your e-commerce business is not generating the conversion rate and ROI you expected, then perhaps it’s time to revive your strategies? The way you promote your online store among your target audience should be prioritised on the basis of their interests, purchasing behaviours, and the changing marketing trends.

This is where email marketing can come into play.

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How the Top Email Marketing Platforms Stack Up

How the Top Email Marketing Platforms Stack Up by Megan Totka.  Available from <http://www.tgdaily.com/software/how-the-top-email-marketing-platforms-stack-up> [

Despite the glitz and glamour of social media, that old workhorse email still dominates the field in terms of conversions and sales.

Think of social media as priming the pump to get people engaged with your brand. Once they sign up for your email newsletter, they will have taken that next, very important step to clicking that “buy now” button.

Because of email’s continued importance in online marketing, you should never skimp when selecting email tools. Of course, you want to make sure that the email marketing solution you are considering is cost effective, but don’t let price alone determine your decision.

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