Seven Tips For Building A Better Website To Convert Visitors Into Sales

Seven Tips For Building A Better Website To Convert Visitors Into Sales by autokid.  Available from <> [November 15, 2016] Photo Credit:

Ever wonder how to make your website better and ultimately increase your sales? Well, we’ve put together a quick guide to building a better website.

1. Make Sure Your Website Conveys Your Key Message Within 30 Seconds

When a visitor comes to your website, they should be able to easily see and navigate what options they have and be able to select one quickly. It should take less than 30 seconds for the visitor to load a web page and able to decide what to do next. If it takes longer than that, you’ll likely lose your audience. Remember, people have a short attention span and you only have seconds to win their hearts, so their mind will follow.

That means two things:

Make sure your page layout is clear and concise enough that with a quick glance, visitors can grasp your key message, and navigate to the information they want to learn about.

Do not overdo it on design and flash pages

2. Easy Navigation Means Easier And Improved Web Sales

Making your website easy to navigate is critical. Lots of small factors add up to create easy navigation and continuation of the sales funnel. For example, the best thing to do is to keep the number of steps to one or two options. The more steps a visitor has to go through, the more chances you’ll lose them as a customer.

The average human mind sees four or five items as one group, but when it encounters more than five items, it has to divide into small sub-groups to process them. It makes more sense to have your website have five (no more than six) navigation tabs. It makes it easier for your visitors to quickly find information and select where they want to go.

3. Keep Your Website Simple

One of the keys to a good website is simplicity. You’ve heard of the “KISS” principle? Keep It Simple Silly. This applies doubly for a website.

It’s easy to fall into the trap of using every possible feature for a website. If you add too much, beit offers, headlines, copy, flash elements, oversized fonts and a whole slew of other widgets, it’s likely your visitor is going to be overwhelmed.

4. Simple, Not Boring

Simple does not necessarily mean dull and boring. Many people confuse fancy widgets and effects with effective communication. What keeps it simple really means this: think about how people will be viewing your website and present your information to them in a way that emotionally connects with their needs and expectations.

Clean Design / Navigation + Clear Benefits = Good Website That Converts Visitors Into Sales

5. Good Website Navigation Means Information Should Be Only Three Clicks Away

One good rule to ensure website visitors is to make information be no more than three clicks away. One way to frustrate visitors – and thus get them to leave your site – is to make it hard to find information they want.

6. Benefits And Words Matter

Remember your fifth grade English teacher? Remember how she told you that good spelling and grammar was important? She was right.

The internet has far too many websites whose creators forgot the basics. Just because your website is online or your website might have many pages, it does not mean you can not forget to get back to the basics and make sure the words are correct. Your visitors will appreciate your professionalism.

7. A Website Design Is Important

75% of people make judgments about a website based on the look. So, it’s important that your website has a good design balance and has appealing graphics.

A balance between text and graphics. Unless the content dictates an all-text or an all-graphics site, use common sense and aesthetic judgment so that one does not overwhelm the other. Of course, it’s always a good idea to consult a professional advertising agency or graphic artist about creative development. Or at the very least look at other websites to get ideas on good design.

Seven Tips For Building A Better Website To Convert Visitors Into Sales by autokid.  Available from <> [November 15, 2016] Photo Credit:

14 Key Facts on Website Speed and 4 Top Tips When It’s Slow

14 Key Facts on Website Speed and 4 Top Tips When It’s Slow by Rob Petersen.  Available <> [Nov 14, 2016]

Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO).

Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition. And that it even more important than search rank because search engines don’t buy products, people do.

Is website speed a concern for your site? If it is, what can you do about it?

Here are 14 key facts on website speed and 4 top fixes when it’s slow.


  1. 80% of a Web page’s load time is spent downloading the different pieces—parts of the page: images, style sheets, scripts, Flash, etc. (Yahoo!)
  2. 79% of web shoppers who have trouble with website performance say they won’t return to the site again. (KissMetrics)
  3. 73% of mobile internet users say that they’ve encountered a website that is too slow to load. (Fiverr)
  4. 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error. (Raven)
  5. 47% of consumers expect a website speed page load in 2 seconds or less. (Innovation Insights)
  6. 44% of them would tell a friend if they had a poor experience shopping online. (GlobalDots)
  7. 40% abandon websites that take more than 3 seconds to load. (KissMetrics)
  8. 38% of mobile internet users say that they’ve encountered a website that wasn’t available. (Shoprocket)
  9. 22% is the average increase in website load speed per year. (Radware)
  10. 18% of mobile users will abandon a website if it doesn’t load in less than 5 seconds. If it takes more than 10 seconds to load, 30% will abandon the site. (KissMetrics)
  11. 5 seconds is the average page load time this year. (Pingdom)
  12. A 1 second delay in page response can result in a 7% reduction in conversions. (eConsultancy)
  13. If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year. (Amazon)
  14. Users begin to drop off a site when its response time is longer than 2.5 seconds. (Forrester)


  1. Website hosting: The website hosting provider and technology you choose can have a significant effect on your page load times. Dedicated hosting solutions are preferable over shared hosting so you do not have to worry about other websites on the same server as yours slowing your website down.
  2. Enable browser caching: The first time someone comes to your website, they have to download the HTML document, style sheets, JavaScript files and images before being able to use your page. That may be as many as 30 components and 2.4 seconds. Fortunately, certain website platform like WordPress offer caching plug-ins. They require setup and testing but can be a big help with your website recognizing and quickly processing the many elements it has to.
  3. Optimize images: Oversized images take longer to load, so it’s important that you keep your images as small as possible. Use image editing tools to:
    • Crop your images to the correct size. For instance, if your page is 570 px wide, resize the image to that width.
    • Reduce color depth to the lowest acceptable level.
    • Remove image comments.
  4. Optimize CSS imagery: CSS holds the style requirements for your page. Generally, your website accesses this information in one of two ways: in an external file, which loads before your page renders, and inline, which is inserted in the HTML document itself. When setting up your styles, only use one external CSS style sheet since additional style sheets increase HTTP requests. Two resources to help are:

If website speed is important for you, a good tool to examine website speed for your site is Google PageSpeed Insights. This is a good resource to get started, help understand your website speed and what top tips will be the biggest help if your website speed is slow.

Did this teach you something new about website speed?

14 Key Facts on Website Speed and 4 Top Tips When It’s Slow by Rob Petersen.  Available <> [Nov 14, 2016]


Quick SEO Tips You Can Read In Under 3 Minutes

Quick SEO Tips You Can Read In Under 3 Minutes by Alex Minchin.  Available from <> [November 07, 2016]

Struggling to market yourself online? These savvy SEO tips will ensure your business will be seen in the right places, without breaking the bank

With 50% of new businesses failing within five years, recent research has revealed that many small businesses are missing out on opportunities to market their business online.

The research found that 73% said they did not advertise online and 42% reported having no digital presence. SEO and other terminology also stumped 48% of business owners surveyed, and only 53% said their websites were easily read on a mobile device.

“Being digitally savvy is especially important for small businesses. It can be the difference between your business being seen in the right places by the right people, and even small changes can have a huge impact,” comments Alex Minchin, founder and director of SEO agency Zest Digital.

Here, Alex shares three instantly achievable tips for small businesses looking to get started with SEO:

1. Sign up to Google Analytics and Google Search Console and add the necessary code to your website

These are two free tools that will enable you to measure performance, even if you don’t understand it all immediately. You cannot improve something that you’re not measuring, and these tools will measure things such as; the number of visitors landing on your website, the best performing content, keywords driving traffic, any broken links or pages, and the links from other websites that are pointing back to your website.

Interested in analytics? Read more here.

2. Start local

Most searches in the micro and small business world include local modifiers such as your city or county, e.g. “Plumbers in Croydon”. An easy way to start to build some gravitas towards your website is to feature on business directories.

This creates ‘citations’ (mentions) of your business name and confirms your address and other details, in addition to pointing a link back to your website. It’s crucial to make sure your information is kept consistent, so finalise your details and use the same information as a template for all directories.

These things will help to increase the strength and trust of your website. Just be sure to focus on reputable directories such as Touch Local, 192, Freeindex, and Opendi for example.

Want to attract more consumers in your area? Here’s 3 attributes your small business can use. 

3. Focus on the real basics and design each META title and description for each of the key pages on your website as a minimum

The title tag and descriptor underneath the search result is considered as a ranking factor by Google, and can positively influence your rankings for a particular keyword. Your title should include your keyword and brand name as a minimum, but try to be as creative as possible with the character limit (55 is the defacto) that you have available.

In the META description, it’s more important to include your value proposition and key information, for example “free delivery on all orders”, or “free quotation”. Remember, you’re trying to stand out to win a greater share of the clicks against the other websites competing for the same keyword so details and usps are key.

“It’s widely reported that somewhere around 90% of all purchasing decisions begin with a search engine and a search query,” continues Alex. “SEO can therefore play a huge part in the marketing strategy of a small business.”

“Sharing your expertise through content and delivering value to your target market is the name of the game, and it’s a playground that, whilst dominated by some larger brands, isn’t policed by them. It’s entirely possible for a small business to compete and win on this channel, and doesn’t have to involve a huge cost in doing so.”

Still confused about SEO? You might still be believing these SEO myths! 

Quick SEO Tips You Can Read In Under 3 Minutes by Alex Minchin.  Available from <> [November 07, 2016]

Practise privacy-safe surfing: How 21st century parents can set an example for their kids

Practise privacy-safe surfing: How 21st century parents can set an example for their kids by Daphne Guerrero.  Available from<> [Nov 10, 2016]

Why wouldn’t you want to share that hilarious video of little Liam lying about stealing cookies from the cookie jar when the evidence is all over his face?

And that priceless photo of Emma celebrating her first potty training success? It’s just the sort of milestone that attracts kudos and cheery chatter on your social media page.

But what will Liam and Emma think when it’s rediscovered by their peers when they hit high school? Or what if it ends up on some blogger’s viral top 10 list or is discovered by a prospective future employer?

Sharing personal mementos online with family and friends in the 21st century requires some serious forethought.

“The Net never forgets,” said Daniel Therrien, privacy commissioner of Canada. “Once you’ve posted something online, it can be very difficult to get it back.”

Recognizing that children and teens are an especially vulnerable group when it comes to the reputational harm that could come from sharing personal information online, Therrien’s first bit of advice is for parents to lead by example.

“You can’t expect your children to think before they click if you don’t,” he said. “Those funny photos of your child can be copied, shared and stuck online forever. Posting them is not unlike a friend tagging you in an unflattering or compromising photo without your permission.”

Commissioner Therrien is also urging families to create their household do’s and don’ts for surfing the web and downloading and using mobile applications together. The Office of the Privacy Commissioner of Canada recently unveiled House Rules, an interactive tool aimed at helping families do just that. The template can be downloaded from the OPC’s website.

The tool offers simple tips parents and children can customize into their very own house rules that can be printed off and posted in a common area as a reminder of how to protect privacy online.

“The House Rules tool is a great way to open a dialogue with your children about online privacy and the potential perils of oversharing personal information, whether it’s about yourself or somebody else,” Therrien said. “A key component of digital literacy is the ethical and responsible use of technology and knowing how to protect your privacy and exercise control over your personal information. It’s also about respecting the privacy of others by not sharing their photos or personal information without permission.”

Ontario’s information and privacy commissioner, Brian Beamish, tells kids and their parents to be proactive and to think before they post. Nothing is ever deleted from the Internet.

“When going online, kids should think about ‘the 7 Ps’,” said Beamish. “Parents, police, predators, professors, prospective employers, peers and pals can view their online posts. They should think about whether they are comfortable with the information they are sharing. Privacy is about freedom of choice and people can control how much personal information they post online and who has access to it.”

Another helpful resource is the OPC’s graphic novel aimed at tweens and younger teenagers. Social Smarts: Privacy, the Internet and You was created to help young Canadians better understand and navigate privacy issues in the online world.

Developed with feedback from youth, it tells the story of a brother and sister who learn — sometimes the hard way — about the privacy risks related to social networking, mobile devices, texting and online gaming.

Parents will also find a handy discussion guide that accompanies the graphic novel, which can be used to kick off a conversation about safe surfing.

Of course there’s no reason to wait until your kids are older to teach them about online privacy. A number of activity sheets available for younger children seek to explore privacy issues through mazes, colouring, connect-the-dots and other fun, hands-on activities.

“By better understanding privacy communications, children will be able to make more informed choices about the websites they visit, the apps they use and the games they play,” Therrien said. “These are skills that will benefit them well into adulthood.”


It can be tough raising kids in a digital environment. Many of them use the Internet effortlessly, and easily adapt to new devices that connect to it. For many of us, these tools have become a routine part of our children’s lives, as they use them to chat, surf, post, play and learn. The Internet has become one of the most powerful tools they have to connect with friends and make new ones.

Many kids, however, don’t fully understand the impact that some online activities may have on their privacy. Below are 12 tips to help you limit the risks to your children’s personal information, while allowing them to make the most of their time online.


It’s important to know the Internet spaces your kids frequent and the devices they use to go online, to help you understand the nature of personal information they may be sharing. Technology changes rapidly and many children are ahead of adults in adapting to new options. Talk with them often about their online activities to keep up with what they are doing and interested in.


It’s not enough to know what online spaces and devices your kids are using. To understand the nature of the personal information they are sharing, you should know how they are using and experiencing them. So, dive in. Try out the family web cam if you have one, play the online games they love, create a profile on the social networking sites they frequent, and download some music.


Many mobile devices, like smartphones, tablets and gaming consoles, can connect to the web and have video cameras. The lines between devices are blurring, and it is important to know what kind of device your child has, so that you know whether they are merely playing a game, or if they are using the Internet and sharing personal information.


Most social networking sites have extensive privacy options that children should learn to use. For each site where your kids are posting information about themselves, their family and their friends, sit down with them and review that site’s privacy policy. Then modify the privacy settings of their account, and have them consider how the information they are posting could be used — or misused — by others.


Children need to understand that their online information will be better protected if they use passwords. They should use different passwords for different sites and they should change them regularly. Encourage them to ensure their passwords are strong (eight characters or more and a variety of letters and/or numbers), to change them regularly, and to never share them with anyone.


The first thing anyone should do with a new mobile device is activate the password protection. Talk to your kids about this, and the importance of protecting the device itself — not just because it may be expensive, but because it may contain their personal information. A device that gets into the wrong hands could result in embarrassing or even malicious videos or pictures being posted online by someone else in your child’s name.


Your kids should understand that once they post content online, they no longer have control over it. It can be forwarded, copied and pasted, manipulated, printed out or saved — it can remain online, in some form, potentially forever. They should know that even password-protected pages are not totally secure, and that deleting information doesn’t mean that it’s gone forever.


It can take only seconds to snap a photo and post it to the Internet, or to post a comment. But it can be nearly impossible to permanently delete that comment or photo once it’s posted, as it can then be downloaded or archived by others. This is why it’s so important for kids to think twice about every piece of personal information before they post it to the Internet. They should only post things that they would be comfortable with the whole world seeing.


Kids need to know that, online, they can’t be 100 per cent sure of who they’re talking to, so they should never accept friend requests from people they don’t know in real life. Online friends can end up accessing online photo albums, reading personal comments, copying and pasting information, knowing what you’re doing and where you are. Remind your kids that a “friend of a friend” of a real-life friend is really just a stranger.


Kids need to know that many people and companies want their personal information to sell or market things to them in the future. New and exciting technologies are emerging daily, but often personal information is the cost of admission. Review the personal information they often need to surrender in order to play online games, fill out an online survey or quiz, join virtual worlds or even just shop online. Discuss potential ways to limit that information, for example, by completing only required fields, using pseudonyms, and using incomplete information.


Stay calm if your child makes a mistake, like posting something they shouldn’t have. Help them remove the post, where possible, and talk with them about how they can avoid a similar mistake in the future. If you “freak out” or deny access to them, they may not come to you for help when they really need it in future.


Remember, those cute potty training or bathing photos of your own child that you are tempted to post can also be copied and shared, and remain online forever. Just as you would respect your friends when posting photos or other items that contain their personal information, respect your kids’ personal information too. Set a good example when you’re online so your kids have a good role model to look to if they’re wondering what kind of information is OK to post.

Practise privacy-safe surfing: How 21st century parents can set an example for their kids by Daphne Guerrero.  Available from<> [Nov 10, 2016]