8 Tips to Drive a Successful Email Marketing Campaign by Teresa Jenkins. Available from <https://cbtnews.com/8-tips-drive-successful-email-marketing-campaign/> [October 12, 2017]
As one of the most effective online marketing strategy, email marketing continues to be a favorite among dealerships. Roughly 77% of adults claim that their preferred method of communication is through email. On top of that, around 73% of millennials prefer their business communications to be through email.