Tag: email marketing

How the Top Email Marketing Platforms Stack Up

How the Top Email Marketing Platforms Stack Up by Megan Totka.  Available from <http://www.tgdaily.com/software/how-the-top-email-marketing-platforms-stack-up> [

Despite the glitz and glamour of social media, that old workhorse email still dominates the field in terms of conversions and sales.

Think of social media as priming the pump to get people engaged with your brand. Once they sign up for your email newsletter, they will have taken that next, very important step to clicking that “buy now” button.

Because of email’s continued importance in online marketing, you should never skimp when selecting email tools. Of course, you want to make sure that the email marketing solution you are considering is cost effective, but don’t let price alone determine your decision.

Continue reading “How the Top Email Marketing Platforms Stack Up”

3 Ways to Send Marketing Emails That Get Results

3 Ways to Send Marketing Emails That Get Results by Amanda Clark.  Available from <http://www.business2community.com/email-marketing/3-ways-send-marketing-emails-get-results-01886627#oY0GMsOxm3hLZPpx.99> [July 24, 2017]

Business owners don’t send marketing emails into the void. They send emails to their customers and leads, hoping something good will come of it—hoping they can boost brand loyalty, drive traffic to their website, or perhaps even close a sale. These laudable goals can only be achieved through quality emails, though—and unfortunately, in many businesses, email construction is something of an afterthought.
Continue reading “3 Ways to Send Marketing Emails That Get Results”

Top Tips for Optimizing Email Campaign Performance

Top Tips for Optimizing Email Campaign Performance by James Glover.  Available from <https://www.martechadvisor.com/articles/email-marketing/top-tips-for-optimizing-email-campaign-performance/> [July 12, 2017]

While email continues to outperform every other digital marketing channel, email marketers must go beyond standard best practices to drive the best results. Coherent Path CEO James Glover explores three key areas to focus on now for immediate campaign performance optimization

The Direct Marketing Association has found that email marketing has an ROI of 3800 percent, while Salesforce’s “New 2016 State of Marketing Research Report” noted that “80 percent of marketers agree that email is core to their business.” With email outperforming every other digital marketing channel, the need to optimize email campaign performance remains high. While there are common practices that most email marketers employ to ensure their programs are successful – like basic segmentation, designing for mobile and including a call to action –  room to improve remains.

Continue reading “Top Tips for Optimizing Email Campaign Performance”

6 Cold Email Secrets Revealed

6 Cold Email Secrets Revealed  by Itai Elizur.  Available from <https://smallbiztrends.com/2017/07/cold-email-tips.html> [July 12, 2017]

Email is perhaps the only relic of old-school internet marketing that still has legs.

The numbers don’t lie: billions of people still opt-in to mailing lists as businesses rake in approximately $44 for every $1 spent on email marketing. For many, especially those who’ve never seen a dime from email marketing, these stats seem baffling.

While it’s natural to associate email marketing with spammers and scammers, there are still ample opportunities to prospect and engage clients via email.

If you know how to make your cold messages stand out from the crowd.

Continue reading “6 Cold Email Secrets Revealed”

Writing Email Subject Lines That Get Readers to Open Your Emails

Writing Email Subject Lines That Get Readers to Open Your Emails by Zac Johnson. Available from <https://www.business.com/articles/zac-johnson-writing-compelling-email-subject-lines/> [ Last Modified: June 27, 2017]

Creating compelling email subject lines so readers want to open your email is both an art and a science. Zac Johnson offers five tips to use in your email marketing campaigns.

Email marketing is huge, and it can build long-term loyalty quickly when done the right way. Think about it: When someone subscribes to your email list, they are interested in receiving more quality content or product information from you.

Continue reading “Writing Email Subject Lines That Get Readers to Open Your Emails”