How the Top Email Marketing Platforms Stack Up by Megan Totka. Available from <http://www.tgdaily.com/software/how-the-top-email-marketing-platforms-stack-up> [
Despite the glitz and glamour of social media, that old workhorse email still dominates the field in terms of conversions and sales.
Think of social media as priming the pump to get people engaged with your brand. Once they sign up for your email newsletter, they will have taken that next, very important step to clicking that “buy now” button.
Because of email’s continued importance in online marketing, you should never skimp when selecting email tools. Of course, you want to make sure that the email marketing solution you are considering is cost effective, but don’t let price alone determine your decision.