6 Essential Tips To Turbocharge Your Content Marketing In 2018

6 Essential Tips To Turbocharge Your Content Marketing In 2018 BY Paul Gordon ·  28/12/2017.  Available from <https://www.businesscomputingworld.co.uk/6-essential-tips-to-turbocharge-your-content-marketing-in-2018/> Photo:  Article Source


Content marketing is a fast-paced industry with trends and changes often dictated by outside forces. Let’s say Google decides to change their algorithm and suddenly, certain types of content rank higher than others. So content marketers need to adapt to this and focus their attention on what will now work. While there are dramatic shifts on the horizon, it is important to know both what the trends are for the coming year and what tools can help you manage them – without neglecting your evergreen stuff.

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The Secret to Successful Content-Marketing In 2018 Is Having a Strategy, So Get One

The Secret to Successful Content-Marketing In 2018 Is Having a Strategy, So Get One by Victor G. Snyder.  Available from <https://www.entrepreneur.com/article/305314> [December 7, 2017] Photo: eclipse_images | Getty Images 


With only a few weeks remaining before we bid 2017 goodbye, now is the time to finalize marketing strategies for the coming year. It’s time to identify which parts of your old strategy worked and which ones you’ll need to throw out. Also, are there any new techniques to replace them with?

According to a report by Content Marketing Institute, 83 percent of marketers consider a content strategy very effective in increasing revenue. This is a significant increase from the 74 percent who placed confidence in the strategy the previous year. But even as more marketers understand the need to have a documented strategy, only a paltry 31 percent have documented theirs.

For increased web traffic, a growth in leads, more loyal customers and that spike in revenue in 2018, a closer look at your content strategy is necessary. Set some time aside to analyze what has worked, and identify opportunities hidden within trends.

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Content Writing Tips: 5 Ways to Become a Better Researcher

Content Writing Tips: 5 Ways to Become a Better Researcher by Kristen Dunleavy.  Available from <http://www.business2community.com/content-marketing/content-writing-tips-5-ways-become-better-researcher-01876702#EAYGA4zfxvvhuuUk.97> [July 10, 2017]


It’s a given that solid research skills are critical to successful content development. With that in mind, we did some research to learn how to do it better. Here’s what we found out:

1. Always be researching – In the film Glengarry Glen Ross, Alec Baldwin, as a real-estate sales manager, advises his crew to “always be closing.” Content developers should heed similar advice when it comes to research.

“In order to keep your queue filled with great content ideas, you need to stay in research mode at all times,” writes QuickSprout. “Research shouldn’t be reserved for planning or writing sessions only. The quality of your content will increase substantially if you do it on an ongoing basis, as ideas pop into your head.”

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How To Increase Leads Through Content Marketing

How To Increase Leads Through Content Marketing by Swati Bhargava.  Available from <http://trak.in/tags/business/2017/04/28/increase-leads-content-marketing/> [Last updated: April 28, 2017 at 11:42 am]


Most business owners find it difficult to look for groundbreaking ideas when it comes to lead generation. In today’s business environment, ‘Quality & Unique Content’ is in demand more than ever. In my experience, content marketing, if done right, can easily become one of the biggest driving forces for a business.

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Six simple tips to improve conversions rates in digital marketing

Six simple tips to improve conversions rates in digital marketing by BORIS DZHINGAROV.  Available from <http://www.bizcommunity.com/Article/196/16/159600.html> [


Digital marketing is a little more complex than many business owners realise when they first start out. Naive entrepreneurs often mistakenly believe that all they have to do to reach their internet marketing goals is drive enough targeted traffic to their websites.
Deploying Search Engine Optimisation (SEO) to increase traffic is only half the battle; the other half is converting that traffic into subscribers or buyers, a process known as Conversion Rate Optimisation (CRO).